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Why We Choose to Stay Independent

Exploring the benefits and challenges of building a business without acquisition as the end goal.

Why We Choose to Stay Independent

In today's startup ecosystem, acquisition is often seen as the ultimate goal. But what if there's another way?

The Acquisition Mindset

The traditional startup playbook looks something like this:

  1. Raise venture capital
  2. Grow at all costs
  3. Exit through acquisition or IPO
  4. Repeat

While this path works for some, it creates specific pressures that don't align with everyone's values or goals.

A Different Approach

Staying independent means:

Full Control

You make decisions based on what's best for your customers and team, not what maximizes short-term metrics for investors.

Long-term Thinking

Without pressure for a quick exit, you can build sustainable systems and focus on lasting value.

Flexibility

You're free to experiment, pivot, or even slow down when it makes sense for your business.

Direct Customer Relationships

Your primary stakeholders are your customers, not investors. This alignment often leads to better products.

The Challenges

Let's be honest - independence isn't always easier:

  • Slower growth - Without massive funding, you grow more organically
  • More risk - You're betting on yourself without a safety net
  • Harder decisions - Every choice directly impacts your livelihood
  • Less validation - You can't point to funding rounds as success markers

Is It Worth It?

For us, absolutely. The freedom to build what we believe in, serve our customers directly, and maintain control over our destiny is invaluable.

Independence isn't the right path for everyone, but if you value autonomy and sustainable growth, it might be worth considering.

Moving Forward

We're committed to this path and excited to share what we learn along the way. The journey is just beginning.


What's your take on independence vs. acquisition? We'd love to hear your perspective.

Ready to build without outside pressure?

Join our community of independent founders who are choosing sustainability over scale.